On July 19 at 15:00 Beijing time, along with the opening of the Korea Women's Football Team vs. Japan Women's football match, the EAFF E-1 Football Championship 2022 was officially begun. In the next 9 days, a total of 12 matches, male and female soccer players from China, Korea, Japan, Hong Kong, China, and Taiwan will bring a feast of soccer to fans in Asia and around the world.
It is worth mentioning that leading digital asset exchang, CoinW debuted in the EAFF E-1 Football Championship 2022 for the firsttime. According to reports, CoinW is the official supporter of EAFF E-1 Championship 2022, which is also the first crypto asset institution in the world to officially cooperate with the EAFF E-1 Football Championship 2022.
The EAFF E-1 Football Championship 2022 has been held for nearly 20 years since it was first held in 2003, and has a wide influence and popularity in East Asia and the whole Asian region. EAFF E-1 Football Championship 2022 is held in Japan from July 19 to July 27. Today, the East Asian Cup officially starts with the match between Japan vs South Korea at 15:00, and the match between Japan vs Hong Kong, China at 18:20. Tomorrow, the Chinese team will participate in the tournament: July 20, 20:00 China vs South Korea; July 20, 16:30 Chinese women's soccer vs Chinese Taipei women's soccer. Let's cheer for China's expedition to the East Asian Cup!
Sports + crypto asset partnerships hold great promise:
In the past two years, it seems to be a trend for digital asset companies to sponsor sports events to reveal their brands.
A recent poll shows that sports fans are twice as well known as non-sports fans for crypto-assets like Bitcoin and Ethereum, and three times as knowledgeable as non-sports fans for these currencies. Nearly half of sports fans said they were well known with crypto assets.
There are similarities between the club-like fan base and the crypto-asset community. Blockchain or crypto asset related companies are advertising in the sports circle because they see the huge traffic of major sports events and can gain the attention of a sticky group; on the other hand, it is also conducive for brand promotion and crypto assets.
The New Times View of CoinW:
It is reported that CoinW, a veteran crypto asset institution founded in 2017 and based in Asia, has experienced many rounds of bull and bear market turnover in the past 5 years and still grows rapidly, expanding its market to Europe, Africa, Southeast Asia and other places. Currently, it provides comprehensive crypto asset services to 7.5 million+ users worldwide.
As the world's leading crypto asset institution, CoinW has been seeking for newness, stability and progress, and on July 13, 2022, CoinW announced that all users will be free of transaction fee when trading spot currencies on CoinW. This is the first platform in the whole network to adopt 0 transaction fee for spot trading.
This is the new time for CoinW as the world's leading digital asset institution, which dares to innovate and break through itself.
Pioneering a new chapter of crypto asset and sports cooperation
As the first crypto-asset institution in the world to officially partner with the EAFF E-1 Championship 2022, CoinW has been actively pioneering a new chapter of cooperation between crypto assets and sports.
CoinW debuted in La Liga in May 2022, sponsored the world-class fighting championship Kunlun Fight in June, and now sponsors the East Asia Cup. With the frequent and continuous cross-border cooperation, we see the strong strength of CoinW as a world-class crypto asset institution. This is also the result of CoinW's dedication to building the crypto business and adding bricks and mortar to the industry over the years.
As more crypto asset companies like CoinW and different industry collide across borders, we believe more and more people will be exposed to crypto assets and realize the positive role and great significance of blockchain for financial inclusion.